Our Story

Our story begins in the heart of the Colombian Andes, in a place the locals call Hoyo Frío—the Cold Valley. Here, in the rolling green hills of San Gil, our family has cultivated coffee for more than three decades.

Over 30 years ago, our uncle and cousin were renting a small farm in the valley. When the opportunity came to buy the land, they knew it was their chance to build a future rooted in coffee. With no savings to fall back on, they made a bold promise… to pay for the farm with its own harvest. Each season, bean by bean, cup by cup, they honored that commitment until the farm was truly theirs.

What began as a necessity soon grew into a lifelong devotion. Today, Hoyo Frío spans 13.5 hectares of fertile ground, producing around 15 tonnes of coffee each year — enough for nearly 55,000 cups a month.

But the true measure of our work isn’t in numbers; it’s in the care we give to every stage of the process. From the early morning hand-picking of ripe cherries, to the careful drying and selection, each step is guided by tradition, patience, and respect for the land.

At Hoyo Frío, coffee is more than a crop, it’s our family’s legacy. It represents resilience, resourcefulness, and a bond that has been passed from one generation to the next. Every cup you enjoy carries with it the spirit of the Cold Valley: the misty mornings, the steady rhythm of the harvest, and the story of a family who believed in the power of their land.

That spirit has now travelled far beyond Colombia. With our coffee shop in Hove, we’re able to share the very same beans grown on our family farm directly with you. From the hills of San Gil to the shores of Sussex, each cup poured in our shop connects you to our family’s journey, a bridge between our roots in Colombia and our new home by the sea.

When you drink our coffee, you don’t just taste Colombia - you taste our story.